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Virginia Conversations: Neuro-Marketing

Dr. Read Montague

Dr. Read Montague

Becher

Thomas Becher

What makes us choose one product over the another?  Doctor Read Montague of the Virginia Tech Carilion Research Institute knows.  He’s a pioneer in neuro-marketing.  He’ll explain how the human brain responds to advertising,  and how ad execs such as  Thomas Becher of Neathawk, Dubuque & Packett (ND&P) put it to work. May-Lily Lee hosts.

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