Search Results for: montague

Virginia Conversations: Neuro-Marketing

Dr. Read Montague

Dr. Read Montague


Thomas Becher

What makes us choose one product over the another?  Doctor Read Montague of the Virginia Tech Carilion Research Institute knows.  He’s a pioneer in neuro-marketing.  He’ll explain how the human brain responds to advertising,  and how ad execs such as  Thomas Becher of Neathawk, Dubuque & Packett (ND&P) put it to work. May-Lily Lee hosts.

1 Comment