757? Coastal Virginia? — Hampton Roads Considers What’s in a Name


Localities included in the Hampton Roads Planning District (Credit: hrpdcva.gov)

A community’s brand identity, like Virginia’s Blue Ridge or RVA, can often be a key marketing tool to attract visitors, businesses and new residents.

That’s why a rebranding effort is being considered in Hampton Roads.

Michael Pope has this preview of a report out next week.

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