Political Campaign Season Provides Unique Business Opportunity

Trump Buttons

Credit: Darron Birgenheier / Creative Commons

For some people, campaign hats, buttons and t-shirts are ways to show they’re involved in the political system. For some, it’s about loyalty to a party or a candidate, the same way some people might wear a Virginia Tech shirt or a University of Virginia hat to support their favorite university. For some people, as Tim Thornton reports, campaign swag has more to do with income than ideology.

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