Branding Through Cultural Festivals

TomTom02Last month, estimates of hundreds of thousands of people flocked to Austin,TX for the South by Southwest Festival. The music, film, and idea fest has helped cement Austin’s place in the new startup economy and now other cities around the nation are following their lead. Allison Quantz reports on Tom Tom Founders Fest in Charlottesville, which is rebranding the historical town into an incubator for new ideas.

  1. Branding Through Cultural Festivals | Virginia Public Radio | fast horses

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