Virginia Conversations: Neuro-Marketing

Dr. Read Montague

Dr. Read Montague


Thomas Becher

What makes us choose one product over the another?  Doctor Read Montague of the Virginia Tech Carilion Research Institute knows.  He’s a pioneer in neuro-marketing.  He’ll explain how the human brain responds to advertising,  and how ad execs such as  Thomas Becher of Neathawk, Dubuque & Packett (ND&P) put it to work. May-Lily Lee hosts.

  1. #1 by Tim on April 19, 2013 - 12:54 pm

    Fantastic show. This is why NPR is such a benefit to us all, great long format reporting that you don’t see anywhere else.

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