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Virginia Conversations: Neuro-Marketing

Dr. Read Montague

Dr. Read Montague

Becher

Thomas Becher

What makes us choose one product over the another?  Doctor Read Montague of the Virginia Tech Carilion Research Institute knows.  He’s a pioneer in neuro-marketing.  He’ll explain how the human brain responds to advertising,  and how ad execs such as  Thomas Becher of Neathawk, Dubuque & Packett (ND&P) put it to work. May-Lily Lee hosts.

This entry was posted on April 19, 2013, 9:40 am and is filed under Virginia Conversations. You can follow any responses to this entry through RSS 2.0. You can leave a response, or trackback from your own site.

  1. #1 by Tim on April 19, 2013 - 12:54 pm

    Fantastic show. This is why NPR is such a benefit to us all, great long format reporting that you don’t see anywhere else.

    Reply

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